Yellow Pages Survey
Please take a few minutes to answer each of the questions on this page if you currently use the PRINT Yellow Pages or have used the PRINT Yellow Pages in the past.
We're interested in your thoughts and comments as answers to each question - more than checking a bunch of boxes with pre-determined answers that may indicate how you feel and may not.
Please answer all questions. If any of the questions are not applicable to you please indicate with N/A.
1.
How many PRINT Yellow Pages directories do you receive and how frequently?
2.
Which is your favorite PRINT Yellow Pages directory and why?
3.
How many times a MONTH do you/did you use the PRINT Yellow Pages?
4.
How do you feel about having the PRINT Yellow Pages delivered to your front doorstep several times a year?
Be as specific as possible!
5.
If you are given a chance to
OPT-OUT
of receiving future PRINT Yellow Pages directories, will you choose to OPT-OUT? Why or why not?
(When answering please consider that you'll be able to call the publisher and have a directory delivered should you need one in the future.)
6.
When using the PRINT Yellow Pages - what are you most frequently looking for?
Give us an idea of some of types of businesses you have had success connecting with...
7.
How do you feel about the
QUALITY
of the information you find in the PRINT Yellow Pages?
Be as specific as possible!
8.
Do you generally find what you're looking for in the PRINT Yellow Pages or do you end up checking other resources
BEFORE
you decide who to do business with?
9.
If you need to use
OTHER RESOURCES
- what resources do you most frequently use and why?
10.
If you had a direct pipeline to the key management executives at any or all of the PRINT Yellow Pages publishers - what would you want to tell them?
Be as specific as possible!
11.
As a USER, what three things do you
LIKE
most about the PRINT Yellow Pages?
#1:
#2:
#3:
12.
As a USER, what three things do you
DISLIKE
most about the PRINT Yellow Pages?
#1:
#2:
#3:
20%
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